::All Products by TODS// Make up by @Echo_Makeup // Photos by @Pauljs100// Creative Direction, Production by 8Media.co // Creative Direction, Styling by Cindy Ko // Model: Cindy Ko, Gabi Dasheva// Song: Parov Stelar Trio feat. Michael Wittner – La Calatrava::
Last week I published the first part of the Tods video project, it was a short 16 second video that showcased mostly TOD’S pre spring 2015 shoes and accessories (check it out here) . This week I am finally able to show you all the full video. My favorite part about making this video was actually looking through the countless fashion short films, videos, and books for inspiration. It was important for me to come up with an idea I am excited about.
With this video, I wanted to show Tod’s versatility and spotlight the ready to wear collection, highlighting Alexandra Facchinetti’s work on the S/S 15 collection. I love the design direction of this collection, and its use of leather in clothing, shoes, and bags really show the great craftsmanship of the Tod’s brand.
The theme for this video is drawn from surrealism – the garments styled along with the accessories, like the bangles and necklaces, are a great way to show that fashion is also art. My inspiration for this video derives from iconic fashion artists and photographers, Guy Bourdin and Helmut Newton, who both have showcased thought-provoking and creative images throughout their careers. I wanted viewers to see Tod’s classic style with a fresh, modern pair of eyes. =>